Role of Women in Jane Eyre Essay example - 1504 Words

Charlotte Bronte’s Jane Eyre represents the role of women in the Victorian era by giving the reader an insight into the lives of women from all social classes. Jane Eyre therefore represents figures of the Victorian time yet the character of Jane Eyre, herself, can be seen as very unconventional for the Victorian society. England, in the eighteenth century, was driven by class distinction and wealth. In the lower class there was always a desperate struggle to survive which contrasted to the life led by the upper class, socializing with people like themselves. The servant trade, made up by the lower class, allowed the upper class to live their desired life whilst constantly maintaining superiority based on their position in society.†¦show more content†¦That is a family may wish their children to marry into a wealthy or prestigious family. It was not a requirement of marriage that the couple love each other and it has been suggested that love in marriage was usually financially driven or simply a desirable union between two families. Again this is wear we see Jane as being rare in the fact she married for love, not for money, and that she obviously married above her station at the time. Her station had improved through her acquired wealth by the time she returned to marry Mr Rochester. Often Jane reflects on herself as being unconventional particularly in the way she talks with Mr Rochester. She refers to the intelligence that she has as being a close match to his but also her apparent confidence in honestly answering questions which one would usually shy away from. Jane surprises herself often it would seem, in the ways that she is not conventional and is happy for it. Having said this, Jane does try, at times top fit the social norm by wanting to be on the sidelines so to speak when Mr Rochester has friends over to stay. She does not wish to be part of the group and participate in their games as she is below them in social class and does not want to impose herself on them as an equal. She is also not a character to publicly discuss her emotions but instead prefers to suppress them, as she believes a women at this time should. Jane, unlike women of thisShow MoreRelatedThe Role Of Women In Jane Eyre1283 Words   |  6 PagesCharlotte Bronte’s novel, Jane E yre, challenges the status of women through its theme of questioning authority and achieving longstanding success despite societal standards. As an artifact of the well-known Victorian Era of history, Bronte’s work is seemingly scandalous. Through the actions of the female protagonist, Jane, Bronte shows that women are creatures worthy of high recognition in society because they are wholly capable of attaining autonomy and fulfilling female passion. Throughout theRead More Jane Eyre as Feminist Role Model for all Women Essay2450 Words   |  10 PagesJane Eyre as Feminist Role Model for all Women      Ã‚  Ã‚   In 1837 critic Robert Southey wrote to Charlotte Bronte, Literature cannot be the business of a womans life, and it ought not to be.   The more she is engaged in her proper duties, the less leisure will she have for it, even as an accomplishment and a recreation, (Gaskell 102).   This opinion was not held by only one person, but by many.   Indeed, it is this attitude, one that debases women and their abilities, toRead MoreJane Eyre by Charlotte Bronte Essay1162 Words   |  5 PagesShe broke a mold for women at her time because there were not many occupations that were deemed acceptable besides ‘teacher’ or ‘governess’ in the mid-nineteenth century. Her imagination was far too creative to be left unwritten on a page. Charlotte Bronte’s writings reflect her opinions on women’s roles in society and such opinion is shown in Jane Eyre. Although Jane Eyre was considered radical for its time because women weren’t supposed to play the role of heroine, Jane Eyre rises up from her oppressorsRead MoreFeminism in Jane Eyre and the wide sargasso sea Essay1061 Words   |  5 PagesLadan Abdullahi Feminism in Jane eyre and Wide Sargasso Sea A patriarchal society is a world in which men are the sole decision makers and hold positions of power and the highest authority. Patriarchy occurs when men are dominant, not necessarily in numbers but in their status related to decision making and power. As a result, women are introduced to a world made by men, and a history refined by a mans actions. In jean Rhys Wide Sargasso Sea, the author focuses on the history of Bertha, oneRead MoreFeminism in Jane Eyre1317 Words   |  6 PagesFeminism in Jane Eyre After reading Jane Eyre, I think Jane Eyre is a great woman. Jane is disadvantaged in many ways as she has no wealth, family, social position or beauty. Jane does have intelligence though, and her disposition is such to make Rochester fall in love with her. Through a serious of troublesome situations between Jane Eyre and Mr. Rochester, the author set up a great female image before us: insisting on maintaining an independent personality, pursuing individual freedom, advocatingRead MoreEssay about Finding the Balance of Love and Freedom in Jane Eyre1339 Words   |  6 Pagesfeministic novels of its time, Jane Eyre purely emerges as a story focused on the quest for love. The novel’s protagonist, Jane, searches not only for the romantic side of love, but ultimately for a sense of self-worth and independence. Set in the overlapping times of the Victorian and Gothic periods, the novel touches upon both women’s supposed rights, and their inner struggle for liberty. Orphaned at an early age, Jane was born into a modest lifestyle, without any major parent roles to guide her throughRead MoreJane Eyre : A Feminist Novel1241 Words   |  5 PagesJane Eyre Research Paper For decades Jane Eyre by Charlotte Brontà « has been considered a controversial feminist novel. The book takes place during the Victorian Era, where strict and meticulous norms were embraced and closely applied. Women had high expectations in both individual and household abilities. Through feminist ideals of equality, gender roles and sexuality, Jane Eyre is a timeless novel. Feminism is a movement that began during the late 19th century, a movement that values women s functionsRead MoreThe Exposure of Feminist Critique in 19th Century Literature: a Look at Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre1749 Words   |  7 Pagesnovel Jane Eyre as a means of exposing the confining environments, shameful lack of education, and pitiful dependence upon male relatives for survival (Brackett, 2000). Charlotte Brontà « used literature as a means of feminist cultural resistance by identifying the underlying factors of how the Victorian ideologies, gender and social construction of that time was limiting, and brings to light barriers that faced women in the early 19th century, and these same barriers that continue to face women todayRead MoreSummary of Clarkes Brontes Jane Eyre and the Grimms Cinderella1341 Words   |  6 PagesClarke, Micael M. Brontes Jane Eyre and the Grimms Cinderella. SEL: Studies in English Literature 1500-1900. 40.4 (2000): 695-710. Clarke explores the similarities and importance of Brontà «Ã¢â‚¬â„¢s use of the Grimms’ version of Cinderella within the story of Jane Eyre. She outlines how the two stories are parallel and then skillfully explores the symbolism that is present in both. Through her analysis of the ways the two stories are similar, Clarke concludes that the combination ofRead MoreFeminism in the Novel Jane Erye Essay examples1241 Words   |  5 PagesThe belief that women should have equal economic, political and social rights which were offered to men was known as feminism. Feminism has been a prominent and controversial topic in writing for over two centuries, with the view articulating in the â€Å"19th century meaning that women were inherently equal to men and deserved equal rights and opportunities.† (Gustafson, 1) Many women throughout time have stood forward towards women’s rights. Jane Eyre was written and published during the Victorian Era

All Quiet On The Western Front By Erich M. Remarque

Brutalities in WWI In the novel All Quiet on the Western Front Erich M. Remarque realistically describes the brutalities of war through the protagonist Paul Baumer. Adults encourage the young men to become soldiers since they are the â€Å"Iron Youth†(18) as told by their society. The war turns out to be a hellish world where the young men experience horrors such as witnessing the innocent suffer, and taking the lives from men on the other side of the battlefield. As the novel draws to a close, Paul is seen alone, losing his family of comrades to death; including his best friend Kat, who he found to be like a father. War has broken him down to the point that he slowly begins to find death more appealing. Erich’s ability to use forlorn†¦show more content†¦Remarque presents the negative in animals in the novel as well, â€Å"corpse rats†(102), they are so massive â€Å"they attacked two large cats and a dog, bit them to death and devoured them† ( 103). These â€Å"repulsive†(102) rats pose a threat as they fight for food from the soldiers some even â€Å"run over [their] face[s] to get at it (102) and they taunt the young men as the rats are seen eating at the corpses of dead soldiers â€Å"gnawing†(102) into the flesh of humans while their comrades must watch as they wait for the bombardment to finish, leaving a lasting impression on the soldiers The brutalities of war is not just in the battlefield, as a classmate of Paul’s, Kemmerich, is slowly dying of gangrene, and only the use of morphine will get him through the days while in the hospital. When he realizes he no longer has both his legs he loses hope of living at all as he argues and laughs â€Å"I don’t think so†(27) while Paul tries coming up with excuses of why Kemmerich should fight to live. As Kemmerich dies, readers are left with images of how Kemmerich’s â€Å"flesh melts† (28) as â€Å"the forehead bulges†(28) and how his â€Å"skeleton is working itself through†(28) The first death readers experience is Kemmerich’s, young and naive he symbolizes innocence and the brutalities within aShow MoreRelatedFictional Novels and Historical Information in Novel All Quiet on the Western Front829 Words   |  3 Pagesabout. All Quit on the Western Front, for example, can be used to show the troubles of War World I . The author Erich Maria Remarque himself had been in the war. Nevertheless, there is one negative thing about using nonfiction. For example, a person would still have to do research. A nonfictional novel could be used for historial information depending on the author and their experiences, and if the author has used factual information; however, extra research is still needed. All quit onRead MoreErich Remarque s The Red Badge Of Courage Essay1873 Words   |  8 PagesErich Remarque-A. Wheen-John Groth - Printed at the Spiral Press for the individuals from the Limited Editions Club – 1969. Looked into By, Michael Anderson, Shepherd University. Erich Maria Remarque was conceived in Osnabruck, Germany, in 1898 into a lower-working class family. In 1916, he was drafted into the German armed force to battle in World War I, in which he was gravely injured. Ten years after the war finished, he distributed I m Western Nights Neuse, converted into English a year laterRead MoreAll Quiet on the Western Front/WWI Essay1215 Words   |  5 Pagesmasks its potential impairment by seeming innocuous at first; however, the true damage, often permanent, can be seen chronically. The idea reflected by Gandhi’s quote can be proven through an examination of World War I and Erich Maria Remarque’s All Quiet on the Western Front. Although soldiers and governments in both worlds initially saw honor and security of their countries as valid reasons for going to war, what ultimately came of that conflict were both immediate consequences, such as loss ofRead MoreAll Quiet On The Western Front3237 Words   |  13 Pagesevil is an all too present reality. While at the height of the Cold War, John F. Kennedy said, Mankind must put an end to war before war puts an end to mankind.. In his groundbreaking book, All Quiet On The Western Front, Erich M. Remarque seeks to spread this pacifistic message and anti-war sentiment, after the devastation brought by the First World War (Remarque 1982). As the biggest, most technological advanced and deadliest war of its time, this new breed of warfare has left ripples all acrossRead MoreAll Quiet On The Western Front By Erich Maria Remarque2092 Words   |  9 PagesAll Quiet on the Western Front by Erich Maria Remarque Character Analysis: Corporal Himmelstoss Corporal Himmelstoss is not one of the more prominent characters in the book, but he proves to be one of the more important. War brings out a hunger for power that each of the characters eventually give in to. Himmelstoss is a prime example of what happens when people become obsessed with moving up in the ranks. Himmelstoss is cruel and inflicts unnecessary pain on the recruits he is in charge of trainingRead More Revelation through Experience in Heart of Darkness, Going After Cacciato, and The Things They Carri3247 Words   |  13 Pagesinside the hearts and minds of the characters as he or she accompanies them upon their physical and/or mental journeys, but he or she is also forced to explore the darkest corners of being that exist inside every human being, male and female. Almost all of the novels are set during wartime and focus on the trials and tribulations faced by the common soldier. In his book The Great War and Modern Memory, Paul Fussell suggests that war literature can generally be broken down into three stages; the first

Tourettes, I Swear I Can’t Help It Free Essays

string(82) " people can still find friendship and even the Emily they always wished they had\." It was televised in May of this year, although during the show we see various clips from both men’s lives. At Serge’s introduction to the programmer all we see Is a camera shot of a nice looking private school†¦ And then loud screams. This shocks the viewer a great deal because we do not understand what Is going on and Immediately thoughts fly through our heads. We will write a custom essay sample on Tourettes, I Swear I Can’t Help It or any similar topic only for you Order Now Questions Like Who’s screaming? ‘, why are they screaming? And even What’s going on? Join our train of thoughts, but then the RPR voice-over of Sue Johnston explains that Greg developed Trustees at the age of seven. It then skips to the Greg of the resent – aged fifteen, and he explains how he had to leave that particular private school due to the fact that his parents could not afford to keep him there as well as pay additional for the special care he required. He goes on to mention that he now attends a public school after a campaign to get his necessary assistance. I noticed that when Greg and John are talking most of their clips are in interview format, I believe the producer chose to do it this way because the camera is focused on their faces so you can see their expressions much better and see their eyes. This makes It el the more personal for the viewer at home. The next clips of Greg are ones of him in school In a lesson and his tics go off and you’d think they would disrupt the classroom but everyone Just goes on as normal â€Å"It’s Like It was the wind† as Greg says. In the home videos of Greg as a child there Is always sad music backing It which I believe is to emphasize the emotion and distress the whole family were feeling at this time. Here is where the viewer begins to sympathize with Greg and his family and I believe this was the intention of the programmer. As the interviewer talks to Gregg father he explains that after Greg developed Trustees he was feeling down and even went to see his GAP about it – the doctor told him he was suffering depression over the loss of a child, and Serge’s father was getting emotional while repeating this memory then he said†¦ â€Å"And it was true, I felt like I had lost a son. â€Å". I think there are many parts of Serge’s childhood (or what we see of it) that are very hard-hitting and this Is when the viewer begins to realize that the condition Is truly dreadful. At one point Greg tells about a time when he was young he Just wanted â€Å"IT† o stop and he actually was begging his parents to kill him. As the younger Greg Is being interviewed we find that he is a very articulate and eloquent child. He explains now Nils tic makes NV swear sometimes Ana nest saying something Like â€Å"l I know if I should say it†¦. ‘Shut your F***inning gob’ â€Å". When he says this the last part is whispered and this emphasizes his innocence and proves that it can truly happen to anyone. What I found most interesting about Greg is that he doesn’t associate the tic as being himself, to him it is a different person and he even compares himself to Googol’. A few people might be familiar with John Davison because when he first developed Trustees at the age of sixteen, a documentary was made about him called â€Å"John’s Not Mad† (1988) and we see clips from this documentary in the latest one, I think we see the clips of his youth and so on to emphasis that this condition does not Just come and go, it is ALWAYS there, and it shows John’s constant suffering. Also when Greg first developed Trustees (when he was seven) a documentary was made about him, and this included John at the age of thirty â€Å"The Boy Can’t Help It. . As we e clips of John we see the difference between him and Greg almost immediately; John had to endure his illness through a time where it was virtually unknown so people’s understanding and acceptance was minimal. We learn all about John’s life and how he deals with the Trustees. He goes to support groups where he has a good friend called Chopper, who also has Trustees. We l earn that John works in a community centre with children, and we wonder could this be because he missed out on his childhood because of his Trustees? He says in the interview that he feels left out and likes to work with kids and it’s â€Å"nice to get a hug†. I believe this shows that sometimes John feels truly isolated from the rest of the world, and this brings the viewer to an understanding of John – and we feel more connected because of how personal this documentary is. We learn that John’s family wasn’t as half as understanding as Gregg which made John’s teenage years all the more unbearable. In some clips from â€Å"John’s Not Mad† we see a canteen full of teenagers but no sign of John, that’s where the camera skips to another room where John is sitting all alone eating his food. This emphasizes his isolation as a youth. As we find out more about John’s family we discover that John hardly sees them now because they’re all living their own lives in other places†¦. This makes the viewer think that the family was not, and still is not, very understanding and accepting of his condition, almost as if they’re ashamed of him? But he goes on to explain how he’s got a sort of ‘surrogate family with a woman called Dorothy/Dotty. He goes on to mention that he eats round at their house three to four times a week. I believe this is to show the viewer a glimmer of hope, show that even the loneliest of people can still find friendship and even the Emily they always wished they had. You read "Tourettes, I Swear I Can’t Help It" in category "Papers" One thing that surprised me about John’s illness is that he has a tic which causes him to spit his food. I did not realize that this could happen. But there is a clip of John as a young man eating a meal with his family and he’s putting food in his mouth but then spitting some of it back out again. The viewer then realizes that this is probably why he ate alone as a young man and also realizes how many aspects of a person’s life Trustees can affect. There is one particular scene which really did shock me, it was when John and Dotty were shopping and heir stood in an aisle looking at something when suddenly John smacks Dotty in the face. This part confused me at first because I didn’t realize Trustees could cause this sort of behavior, and I believe that this was one of the main reasons it was actually shown – because anyone with little knowledge of Trustees will stereotype it to be someone won swears Ana can’t Nell I t wanly Isn’t all Tanat serious, out tens clip snows that it is physically dangerous because he genuinely can’t help what he does. As we go further into the programmer we learn how John and Greg have accepted that they eave this illness and they try to live their lives as normally as possible. Greg is happy to state that his Trustees doesn’t control most of his life, he can still go out and make friends and it doesn’t get in the way of his drumming either. We even learn that Greg and some of his friends are in a band by the name of â€Å"The Brotherhood†. We get comments from his friends about Greg and his illness; one boy says that in Year Seven he didn’t realize that Greg actually had Trustees, he simply thought he was being rebellious. I think this clip emphasizes how little the common knowledge about Trustees is, that people don’t even realize what it is and simply think the person is doing it willingly. Another friend makes the statement â€Å"He lives with it – why can’t R†. This is a major statement in the documentary because it shows how things have changed and how different ages react differently to things, for a boy of fifteen to say something like this emphasizes the maturity of people in this situation. In an interview John says that he accepts his illness and even goes as far as to say if his illness was gone then he would miss it. All he wants is one day, Just one day, where e has no tics at all. But Greg is mentioning he actually had a day like this, he says that it was the best day of his life’ and he wishes to have another like it. This makes the viewer feel compassion when we realize that although Greg has had a â€Å"free day’ – he will probably never get another one in his lifetime, and the fact that John is nearing his forties makes you wonder if he will EVER get such a day. I believe the purpose of this programmer was to raise awareness and increase understanding of Trustees Syndrome, because most people see it as a very funny sort of illness because it makes people swear. In all fairness the affliction can be quite funny and light-hearted at times and I think this was the producer’s aim, to get people laughing first and then it would be more of a shock to them when it actually came to the serious stuff. Also it was to let the previous viewers (the ones who watched â€Å"John’s Not Mad† and â€Å"The Boy Can’t Help It†) know how these people were doing. When you’re watching a documentary like this, I believe you start to care about the particular person because the programmer is so detailed and personal you almost feel as if you really know them. I believe the target audience for this was a very wide en. Greg is my age so I think people my age would find it interesting and reasonably easy to relate to Greg, and a lot of people are interested in Trustees after Pete Bennett, a sufferer of Trustees, who won Big Brother 7. It was somewhat of a phenomenon, and this is where the real awareness first rose, but people stereotyped Trustees to be funny, quirky, something laughable. Unfortunately the true illness was never fully explained; Trustees is a neurological condition (a condition that affects the nervous system). It causes both physical and verbal tics, which are involuntary repetitive movements or sounds. Trustees is named after the French doctor, Georges Gilles De la Torture, who was the first person to describe the condition and its symptoms. Most people have no idea whatsoever how common Trustees is and it is difficult to know exactly how many people are affected by Trustees because people with the mildest form often disguise their symptoms from others. A recent estimate is that one in every 100 people is affected by the condition. T Is primarily a canon Leases, Ana Toys are affected more than girls. Most people with Trustees will begin to have physical tics at the age of about six or seven ND vocal tics at around eleven. The cause is unknown, but research suggests that the condition is caused by problems with a part of the brain known as the basal ganglia. This documentary was very effective in my eyes, because I realized the true misfortune of Trustees, and now I won’t laugh when I hear about it or see it. I strongly believe the programmer will have raised a lot of awareness on the subject and hopefully increase understanding so that the sufferers of Trustees can live a little better. It definitely conveyed to the viewer that it is very serious, especially with some of the clips from Gregg childhood, e. . The home video in which Greg Just collapses and can’t move. The viewer sympathizes with and respects both Greg for having to go through it and his parents for having to deal with such things. In my opinion the programmer was very interesting, enjoyable and it opened my eyes. It could drag on in certain parts – particularly in the personal interviews, but it was not made to be exciting and interesting, it was made to raise awareness. Watching it for the first time has more of an effect on you than watching it a second time, so it was good for me being a first time viewer. Part of it makes me want to watch the other two wows but I realize that Vive already seen the ending so it would be a bit pointless. I would definitely recommend this to others, it is important for people to know about and understand this illness. So, in conclusion I enjoyed watching this show and I’m glad to have learned so much about a subject that was practically unknown to me. I would give it 6/10 because it was very good but I didn’t enjoy the whole thing, I don’t think I’d watch it again unfortunately. My personal taste didn’t favor the programmer very much because it was a bit too much like a lesson so it made me feel as though watching it was mandatory and not my choice. How to cite Tourettes, I Swear I Can’t Help It, Papers

Supply Production and Operations Management †Assignmenthelp.com

Question: Discuss about the Supply Production and Operations Management. Answer: Introduction: Travel agency has the major business function and operation of purchasing and assembling of varied and huge components for the travel and sell the same products that are well packaged. Packages are standardised and repetitive, usually at single price. It should provide the services of one stop shop for all kinds of travellers. Discounts are offered through bargaining power. They should have an easier and faster access to the market with well known brands, especially for taking over the financial risks (Xiaoqiu, et al., 2003). The operations specified can be very well performed with ease and in much reduced time, by employing the information and communication technology. So, the use and values of the information and communication technology enables the travel agency, with the following. The productivity can be enhanced as multiple elements and multiple customers can be handled simultaneously, with widened capacity of operating the business functions. The regular productivity can be literally multiplied with the ICT employment. Tourists are increased during holidays and the capacity management of increased or sometimes multiplied number of travellers with the information and communication technology. The same increased bandwidth would still be able to provide the transport and accommodate more number of travellers with instant access to the vendors, through internet and other ways of communication. Reduce the costs of transactions The cost of employing the information and communication technology is usually, more at the initial stages and usually reduced further, limiting with the annual reneawals. Eventually, the cost of transactions can reach to n numbers, since the expense is usually annual plan, rather than the cost per transaction or travel. Eventually the cost of transaction can be reduced to a great extent, as the travel agency can increase the profits, by increasing the transactions, without paying for each of the transactions. Since most of the operations of the travel agency business would be performed over the internet, with instant booking, online transfers, the need of the workforce is reduced to a great extent. So, the ICT allows the travel agency to minimize the cost over the workforce, such as the telephone operators, labour cost, etc. ICT enables the travel agencies to improve their services to their customers, by informing all the relevant information, with very nominal and much reduced expense to the agency. It allows them to update the information time to time to the customers, increasing the count of the satisfied customers. ICT allows the travel agencies to better link with the tour operators, establishing electronic links, so that the information handling costs can be reduced and speed of transfer of information as well as retrieval can be increased to a better extent (Shanker, 2008). The market intelligence data can be shared among them that give great opportunity for dynamic packaging, dynamic pricing and yield management. The technology allows the agencies to monitor the progress of booking and the productivity on daily basis as well as annually. The history of the retail shops is a long way back and the development of the retail industry is in fact initiated from the rude booths. The existing retail industry has been growing so rapidly that reaches to the huge multi-storeyed shopping malls that adds up the entertainment elements as a process of scaling up the retail industry. Though the transformation from rude booths to the present huge shopping malls has taken centuries, from the beginning, the present rapid and advancement of the technology has added multiple elements to the retail and has made it a multi-faceted. Every retail business has to go through the decision making in two dimensions, managerial and strategic. It needs to make use of the conceptual tools, to stand and survive in the competitive environment. The OZ SUPERMARKET is a retailer store, in which the business operations are performed with advanced technology, involving RFID. The retail store is a chain store, contains the products of stationery and household that are of non-perishable. The objective of the advanced and RFID technology by the Oz supermarket is to reduce or nullify the checkout time, which becomes an important and tedious task for every customer. PayWave technology has been introduced completely, as bill payment is done through credit or debit card, by assuring the same that the customer is allowed entry at entrance with the card. During the shopping, the customer picks up any product or item, it is queued for payment automatically. In case the same item is removed from the cart, it is deleted from the list. Payment is done, while the customer is leaving from the store. The payment is done by the RFID technology, while the customer exits the store, from the formal exit. So, it stands as a potential opportunity for the business, to perform the billing effectively and automatically, with less and lesser, saving hundreds of working hours in a month. The customer feels their time is respected as precious. Customers, who have no credit or debit cards would enter the store with the PayWave cards. These cards are issued to the customers, such as tourists, children, before the entrance of the store, by depositing a small amount of cash, temporarily. The amount of bill is reduced from the cash deposited. If the cash deposited is lesser than the bill, an alarm rings automatically. If the cash deposited is more than the bill amount, the remaining amount is either recorded or optionally can be used for the future purposes. These customers can exit the store, just like the customers, entered with the credit or debit card. Summary stations are used and placed in the store strategically, so that the list of the items wished to purchase are viewed clearly, present in the trolley. Peak hour parking rates are set higher than the parking rates, at non-peak hours. During the peak hours, parking time is counted in minutes. The RFID technology adopted in the Oz supermarket retail business operations, it becomes an additional expense to the business of the store. The expense incurred is planned to collect from the customer overhead, from the peak business period. Automatic retail stores become the part of the store. The customers are provided with the self-service with small kiosks. BOPIS (Buy-online, Pick-up-in-store technology is established in the store, for a win-win benefit (Chang, 2011).. It helps the customers to be well-known about what products are available and waiting for the purchase. It makes the in-store sales team easier and effective in sales, since the customers have increased familiarity of the students. The technology replaces thousands of workings into two digit working hours. The customers are more inclined to spend their time in retail business, looking for the favourable products and exploring their features, rather than spending time in queues for payment, etc. So, RFID technology can be introduced, to fasten various processes. RFID (Radio-Frequency Identification) technology makes use of the electromagnetic fields for tracking and identifying the tags, automatically, which is attached to the objects Shin, S., (Eksiogly, 2014). It can store and read the information that is stored electronically, through radio waves. The technology is adapted in the retail industry for item level tagging. It enables the self-checkout process and electronic article surveillance. RFID is used for inventory systems, to fasten its process. The technology helps preventing the diversion of the retailer products, either accidentally or intentionally. Each and every product is tracked exactly and to discover what products are sold at full discounted prices, through the supply chain. Major benefits of the RFID involve increased retail cycle velocity, improved inventory management, efficiency of operation of the store, integrated business model. Subjectively, the business operational factors, such as accuracy of the inventory can be increased (Bartlett, 2008). Reorder cycles can be optimized, out-of-stocks can be reduced and multi-channel capabilities are improved. Convenience store model is executed for the OZ SUPERMARKET retail business. It provides speedy checkout for the customers, who wish to buy the products, for which they are clear with quality, quantity and brand. It provides small amount of merchandise (Collins, et al, 2010). The price of the products in this store is a little above average, however, the cost of the price is normal during Sundays and public holidays, because of the increased flow and so increased sales of the retail products. These stores can be very useful for the consumables that can be purchased immediately. Customer service is not a challenger, rather an opportunity to grab and scale up increased chunk of the market, covering from local to global customers. Analysis of the customer is done in various dimensions, such as demographic, profile, psychographic profile, geographic profile, market segmentation, attitudes and values. Though the habits of the shopping is an important input factor for the customer analysis, the shopping habit of the customers can be very well influenced by the retail industry itself present in the specific geographical area. The customer service and its decisions and quality is usually based on the accuracy and close to perfectness of the customer analysis (Christopher Gattorna, 2005). The basic definition of the customer service is the sum of elements and acts, allowing the customers and consumers for receiving their desires and needs from the establishment of the retail. The degree of customer service varies from one level to another level and it is usually based on the technology available and affordable and also over the education levels of the customers, in the specific geographic region. Having assumed that the customers of the retail business OZ SUPERMARKET are well educated, good customer service can be provided much effectively and in potential ways. The customer service of the retail business OZ SUPERMARKET ensures that the products can be exchanged within six months after purchase of the product. The customer has to provide the bill number and product name and the product has to be not damaged physically. If the customer is within 3 kilometres of distance, the product can be exchanged right at the address of customers, as the exchange executives reach the customer, with the product to exchange (Hill, 2004). A toll-free number is provided to the customer to inquire availability of the product, exchange of the product, technical support and any other issues with billing. The toll free number is active and in operation, during the working hours of the Oz supermarket. During the non-working hours, there are no executives available. However, the contact numbers recorded in the phone would be retrieved and called back to the callers, in the following working day. It can increase the customer satisfaction and improve the retention of the customers to a great extent. Customer service can also be given in terms of assistance to pick up the items during the shopping. Not all customers visit every rack in the mall and pick. Some of the customers are very specific about the items they want as some of them even list out the items required in a paper also. The old people, who want to get the items that they have listed can obtain the list of item by special customer service. Sales assistants are employed over the floor to help the customers, who are at old age. They pick up the list of items the customer wants and get all the items collected in the shopping cart. Then the shopping cart is given to these customers. These customers can save a lot of time, as it can save a lot of energy of them. The same sales assistant can also help the customers over the floor, in locating the items they want. They can give additional information of features of the new products to the customers, when they are not collecting the items for the older people. The sales assi stants can help the customers at the floor, to perform various activities related to shopping (Koh, et al., 2006). Each and every customer is given a voucher, at the time of billing and exiting the shopping mall. The value of the voucher is proportional to the value of the bill paid by the customer. So, if the billing has a higher amount, the voucher would also be at higher with more value otherwise it would lesser. There is a lucky draw taken for varied and different slabs of the price of the voucher. Each of the lucky draw winners would win discounts. The range of discounts start from 25% and it would be offered to the customer in three different values, 25%, 50% and 75%, of their billing. The validity for this lucky draw can be given from the day of lucky draw to six months, after this date. The special discount increases the retention of the customers, as the discounted customers would most probably visit the shopping mall, without fail. The special discounts can also be offered seasonally. The special discount offers can be given for new year, yearly festivals, local festivals. In addition to these seasonal discounts, the lean seasons can also be targeted. When these special discount offers are offered in the lean season, the customers keep visiting the shopping mall, more frequently. It increases new customers, while customer retention is increased to a better extent. Shop cards are offered for every customers, after the billing process. It should be offered to the customers, who are not hurry and who are interested to explore the offers provided to the customers. The shop cards are updated with the billing amounts the customers make every time. The updates are done manually, by the billing operators, at the master exit of the shopping mall, as the total billing operator cost should not be increased. The shop cards are updated every time the customer visits and makes bill. The shop cards increase the credit points, according to the value of the total billing they made, after taking the shop cards. The credit points made by the customer allow the discounted price on the billing to the customers. Children Playrooms Children playrooms are set statistically, at the entrance part of the shop. The children would be allowed here to play here and spend their time, while their parents or guardians continue shopping. The age of the children starts from 3 to 12 years. It improves the flow of recreational shoppers, as they tend to spend more time in the shop and buy relatively more value of products. It eventually increases the total sales of the shopping mall. Basic information of the child, such as name, age and contact numbers are to be registered in the shopping mall. It increases the customer database and the RFID technology helps monitoring the tags of the children in and recorded. Each of the RFID tag code of the child starts, while a child enters this playroom. The life of this tag would be ended, after the child leaves the playroom (Shin Eksiogly, 2014). The overall flow of the customers increases eventually. References Christopher, M., Gattorna, J. (2005). Supply chain cost management and value based pricing. Industrial Marketing Management, 34(2), 115-121 Hardgrave, B. C., Waller, M., Miller, R. (2005). Does RFID reduce out of stocks? A preliminary analysis. Fayetteville, AR. University of Arkansas, RFID Research Center, Information Technology Research Institute. Hill, S. (2004). Apparel logistics: new technology, trends, and industry developments: Management briefing. Just-Style, 22-23. Koh, C. E., Kim, H. J., Kim E. Y. (2006). The impact of RFID in retail industry: Issues and Critical Success Factors, Journal of Shopping and Research, Vol. 13. Shin, S., Eksiogly, B. (2014), Effects of RFID Technology on efficiency and profitability in retail supply chains, The Journal of Applied Business Research, Vol, 30, US. Bartlett, R. (2008). Going private but staying public: Reexamining the effect of Sarbanes-Oxley on firms going-private decisions. Bhattacharya, M. (2012). Impact of RFID on the retail value chain: An exploratory study using a mixed method approach. Journal of Technology, Management Innovation Chang, Y. B. (2011). Does RFID improve firms financial performance? An empirical analysis. Information Technology and Management. Collins, J. D., Worthington, W. J., Reyes, P. M., Romero, M. (2010). Knowledge management, supply chain technologies and firm performance. Management Research Review. European Commission Joint Research Centre. (2007). RFID technologies: Emerging Issues, challenges and policy options Gaukler, G. M. (2011). Item-level RFID in a retail supply chain. Production and Operations Management. Hardgrave, B. C., Langford, S., Waller, M., Miller, R. (2008). Measuring the impact of RFID on out of stock at Wal-Mart. MIS Quarterly Executive. Hunt, D., Puglia, A., Puglia, M. (2007). Wal-Mart RFID initiative, in RFID A guide to radio frequency identification, Inc. Hoboken, NJ: John Wiley Sons Jeong, B. K., Lu, Y. (2008). The impact of radio frequency identification (RFID) investment announcements on the market value of the firm. Journal of Theoretical and Applied Electronic Commerce Research Kok, A. G., van Donselaar, K. H., van Woensel, T. (2008). A break-even analysis of RFID technology for inventory sensitive to shrinkage. International Journal of Production Economics Li, S., Godon, D., Visich J. K. (2010). An exploratory study of RFID implementation in the supply chain. Management Research Review McBeath, B. (2013). The explosion of retail item-level RFID: A foundation for the retail revolution. Osyk, B. A., Vijayaraman, B. S., Srinivasan, M., Dey, A. (2012). RFID adoption and implementation in warehousing. Management Research Review. Xiaoqiu, M. J., Buhalis, D., Song, H. (2003). ICTs and Internet adoption in Chinas tourism industry. International Journal of Information Management, 23(6). Shanker, D. (2008). ICT and Tourism: Challenges and Opportunities. Conference on Tourism in India - Challenges Ahead. Indian Institute of Management, Kozhikode